To us, RVCA embodies everything that’s awesome about the American dream. RVCA was conceived by PM Tenore as a design-driven brand with roots in an active lifestyle, and styles traditionally seen in small skate / surf shops. Enter Conan Hayes. PM and Conan became instant childhood friends when they met while surfing the north shore in 1988. Later in 2002 PM shared his vision of RVCA-a brand that would represent the balance of coexisting opposites: water, oil, air, land, destruction, industrialization, art, science, foreign, domestic, order, anarchy, past, present. Conan, an established professional surfer, found himself doing something he would have never previously imagined: declining a lucrative pro surfing contract to pursue PM's vision. As RVCA grew, so did the RVCA's Artist Network Program-an ongoing project that showcases the talent of both established and unknown artists. You can find full array of Rvca product on Swell such as boardshorts, t-shirts, hats, dresses, shirts, sweatshirts, shorts, pants, jeans and accessories.